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Global Marketing By Kate Gillespie, H. David Hennessey

Free Ebook Global Marketing By Kate Gillespie, H. David Hennessey

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Sales Rank: #331557 in Books
Published on: 2015-07-28
Original language: English
Number of items: 1
Dimensions: 10.20" h x 1.40" w x 8.10" l, 3.18 pounds
Binding: Hardcover
598 pages

About the Author

Kate Gillespie is associate professor of international business and marketing at the University of Texas at Austin, USA. She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies.

H. David Hennessey is professor (emeritus) of marketing and international business at Babson College, USA. He has taught courses on global marketing, marketing strategy, and sales strategy, and has participated in executive education programs around the world.

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